How to create multiple levels of keyword groups?

Tracking a corpus of keywords is good, categorising it is even better. This allows for a more detailed analysis. 

For example, if you manage an e-commerce site, grouping your keywords according to your product categories will allow you to know which category is likely to perform best or which has the best potential. 

The aim of this tutorial is to show you step by step how to categorise, sub-categorise, a corpus of keywords by level. The final objective is to attach this categorisation to the Perf. SEO campaigns and to display it in the Reports tool.

Step 1.1: import your keywords via Keyword Master

To start categorising your keyword corpus, you can add it to the Keyword Master, a categorisation tool.

Once in the interface, create a new selection. 

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Once you have created your selection, all you have to do is import your keywords into the tool. 

Several methods are available to you. The most commonly used are manual entry, via the Myposeo tool, and the CSV file

Manual entry:

Enter a list of keywords by hand and then choose an associated language (here English). 

Recommended method for a small list of keywords.

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Myposeo Platform: 

This import method allows you to retrieve all the keywords from your campaigns or projects. Your keyword groups will also be created automatically.

Here, we have chosen to import the keywords of the Nike - FULL - EN_DEMO campaign directly from the SEO Perf. Tracking.


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CSV Import: 

Import your keywords directly from a CSV file. This file must meet all these conditions to be understood by our tool:

- Separator: ; (semicolon)

- Encoding: UTF-8

It is best to download the sample file to make sure you have the right format. 

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Once the keywords have been imported, the next step is to create categories. 

There are two ways to add categories to your keywords. We will see how to create parent categories before adding sub-categories to them.

 

1st option → Manual entry:  

Type in the names of your categories by hand and add them to your selection.

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Then select the keywords to assign them to a category, as follows: 

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Choose an action to move these keywords to the shoes category...

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A pop-up window will open, select the shoes category to add the keywords. Finally, validate the action.

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Once the action has been validated, you will find the shoes category associated with the selected keywords in the Categories column.S1.1_Photo9.png

2nd option → Suggested categories:

You can categorise the categories using the category suggestion

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From the suggested categories, select those that interest you.

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If you want to categorise your keywords with the selected categories just above, consider auto-categorisation by checking the option. Automatic categorisation allows you to automatically place/arrange the keywords from your selection associated with your new categories.

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For example, all keywords containing shoes and running were put in their respective categories, namely shoes and running. 

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Having seen the 2 options for categorising your keywords, you can now assign sub-categories to them. 

1st option → Manual entry

Manually enter your sub-category, here Boots, to be nested in the Shoes category.

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In order to allocate keywords containing the keyword Boots, consider automatically categorising so that keywords can be found in the parent category Shoes and the sub-category Boots.

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2nd option → Suggested categories

Select your sub-categories.

S1.1_Photo11.pngThen assign them to a parent category, here running

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Once your categorisation is complete, this is what the Category tab within the Keyword Master looks like.

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The last but not least, add your categorisation to your SEO Performance Tracking campaign. 

Step 1.2: import your categorised and sub-categorised keywords directly into the SEO Perf. Tracking (same as for SEO Visibility Audit) 

It is also possible to create, without the help of our tools, your own categorisation... 

For this, we advise you to import your categorisation file directly into a format specific to Myposeo. 

This is how to do it:

  • Start by creating your tracking campaign. Once you have reached step 2 (Select your keywords), import your keywords into the CSV file tab by clicking on the Upload sample file

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  • Once the file is downloaded, import your keywords and your categorisation in the respective columns. Remember to fill in the right information for each column (engines, languages, countries...).

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The Adgroups column corresponds to your categorisation. For example, on the screenshot above, we find the Backpack category.

  • To distinguish between the parent category and the subcategory and thus create group levels, you must separate the category and the subcategory with a slash (/).

Example line 5 and 6 of the CSV file:

The keyword gym backpack has a main category Backpack and a subcategory Gym.

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Level 1 = Backpack 

Level 2 = Backpack / Gym 

Each time a keyword is separated by a slash (/), you tell the tool to create an additional level.

  • Once the file is completed, save it in the correct format: the file must be in UTF-8 format.

Then validate it by clicking on the Upload CSV button. All that's left to do is complete the set-up of your campaign. 

Step 2: view its keyword groups within the SEO Perf.

Keywords TAB:

Once in the interface, you will find a table of keywords with your categorisation (Groups) by level. 

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You can filter by keyword groups... 

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And even by level : 

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When filtering on the level 2 groups, the tool does not record 87 keywords but 72 keywords: 

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Keyword Groups TAB:

You can also find statistics in the Keyword Groups tab. This will give you an overview of the performance of your groups and allow you to prioritise your SEO projects. 

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Overviews TAB:

Similarly, in the Overviews  tab, you will find, in the form of a report, a section on groups of keywords.  

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In the SEO Perf., the overview only offers two blocks of data. To make the most of the keyword groups, we recommend using the Reports tool.

 

Step 3: incorporate its Keyword Groups into the Reports tool

Once in the interface of the Reports tool, it is possible to size your data.

If you wish to aggregate data via keyword groups then you will need to select the secondary dimension: Keyword Groups

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To add levels to your keyword groups, simply select another secondary dimension: Group Level.

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 After creating your block, add the Group Level and Keyword Group component to it to be able to filter on it (block).

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For example, you can display only the first level of categorisation, as follows: 

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This allows you to isolate the performance of groups of keywords by group level.

Here are some examples of graphs to be reproduced in a report: 

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Now that you know how to do this, it is up to you to make perfect use of the group levels associated with keyword groups. 

 

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