Managing the temporality of data (calendar)

The periodicity of data is a fundamental notion in performance measurement, that's why our tools have a dynamic calendar that will allow you to display the data of your campaigns according to different periods.

To do this, go to the calendar accessible in the selection header.

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You can aggregate the data by :

  • Day
  • Week
  • Month

And have predefined analysis periods available

  • Today
  • Yesterday
  • Last 7 days
  • Last 30 days
  • Current month
  • Last month

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Once the chosen period is validated, your data table will be updated automatically.

In the SEM analysis module, you can access data history up to 12 months before (except for HTML ads).

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You will be able to compare the evolution of the positions of your keywords from one year to another.

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