Data Collection

How Often is Data Updated?

Keyword positioning is calculated from midnight to 8:00 a.m. every day. The freshness of the data is therefore daily.

For large volumes (from 5000 keywords), it is possible to limit the frequency of updating to weekly or monthly.

For very large volumes, we invite you to contact us in order to offer you a tailor-made calculation solution.

Specifics concerning weekly or monthly projects:

- Weekly Frequency Projects:

Weekly collection means that only one position calculation per keyword is performed during the week (between Monday and Sunday).

Regardless of the exact date of the calculation, the data is basically assigned to the Monday of each week.
The data of a current week is therefore available, at the latest, on Monday morning of the following week at 8:00 a.m.We therefore recommend reporting from W-1 onwards to take into account the one-week refresh period.

 

- Monthly Frequency Projects:

Monthly collection means that only one position calculation per keyword is performed during the month (between the 1st and the end of the month).

Regardless of the precise date of the calculation, the data is allocated on the 1st of each month.

The data of a current month are therefore available, at the latest, on the 1st of the following month at 8:00 a.m.

We therefore recommend reporting from M-1 onwards in order to take into account the refresh period of one month

Changing the frequency of a monitoring project

For accounts with the option with several collection frequencies, it is possible to change the frequency from the project edit.

🚨ATTENTION🚨

This manipulation leads to the modification* of the historical data and this without possible return.

Why do the data have to be modified? 

Because our pre-calculation system does not allow to have periods of a project based on different frequencies.

Apart from the raw data (position, pixel ranking, urls), the statistics displayed at the entity level (site(s) tracked, groups of keywords, groups of pages, etc.) are pre-calculated. ) are pre-calculated, stored and then displayed in the graphical summaries or your reports.

To allow your data to be calculated correctly, the format of the projects must therefore be adapted to the frequency.

*Modification means : 

- Deletion of data when you change a high frequency to a lower frequency. Example: you change your daily project to a weekly project

- Copying data when you change to a higher frequency.

Example: You change your monthly project to weekly. The monthly project has only one position per month vs. the weekly project which must have 1 position per week. 

Why is there a Difference in my Rankings on Myposeo and on the Results Page?

Concerning the differences in ranking, it is important to understand the way search engines work, but also Myposeo.


When you launch a search, many parameters are taken into account by Google: 
- Geolocation of your search
- History of your browser (have you already been on the site or not)
- Additional customisations linked to your profile (age range, gender, etc.)


In the absence of geolocation on your keywords, the tool uses a "France" location and not a location specific to your city.
This is why some positions may vary.


Note: A position can change every day, so it can also change every hour.
The position collected for your project may have changed during your manual check.


To check your position you can click on the search engine icon in the "engine" column: this opens the query in question.

 

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If you see very large discrepancies, many times it may be due to: 
1: The project is not well configured
2 : You have already visited the site before on your machine
3 : it is a "local" request and you can have different results in a city compared to the "France" position which is a trend

The results displayed by Myposeo are collected with the most neutral parameters possible:

  • Search history is cleared
  • The cache is empty
  • Cookies are activated
  • Google Chrome browser 

Always in disconnected mode from the Gmail address

Location "%country" > France if in France

By default, the tracking of a keyword on google.fr performs a query in "France" location. Thus, it is possible that by default the results displayed by Google during a search are located on a city close to your IP address, which may explain different results.

26s.png

 

If the results do not seem to be suitable for a French location, you can specify a city when adding the keywords:

27s.png

How Estimated Keyword Traffic is Calculated

The formula for estimated traffic is:

Search volume * Click rate of the site's ranking on the keyword

For example:

My site is 1st on the keyword insurance which has a search volume of 10,000 (10,000 users type this keyword every month).

The CTR of the 1st position is 37%. 

So the traffic estimate could be 10,000 * 37 / 100 = 3,700 visits per month. 

It is possible to enter your own click rates on the tool to calculate a traffic estimate. You must then access the "project edition":

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Scroll to step 3:

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Then click on "Set up cilck rate" and "activate". You can allocate different click thru rates for branded and non-branded keywords (provided you have tagged the brand keywords as is).

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Detect Youtube videos in Google with Myposeo

Google is offering us more and more rich "universal search" (US) results such as images, videos, news, Google Shopping and Google Maps results within the search pages.

resultats-ru-google.png

Myposeo takes into account these very important results which often have a higher click-through rate than text ads and allows you to detect the positioning of your videos or images in the SERPs.

To learn more about universal search, visit this page

Add your video's URL

As with any project you can track the position of a video URL in the search engine. You just have to select the URL of your Youtube video for example and enter it in the projects

Don't hesitate to create thematic groups for a better organisation of your account.

Configure your URL search parameters

Myposeo position tracking allows you to choose if you want to take into account universal search results when counting your positions. The detection of the RU levers is not activated by default and it is therefore necessary to configure your domain to take into account these specific results.

This configuration is done on the projects page:

Capture_d_e_cran_2021-04-07_a__10.54.46.pngAdd your keywords and track your video ranking

Once you have set up your URL(s) you can then enter each one and add the keywords you wish to track your ranking.

The video ranking is calculated live and displays an icon next to your position to indicate that the result found is a video.

recherche-universelle-video.png

Of course, this process can be applied to all US results available on Google.

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