Pixel Ranking

Pixel Ranking, What is it?

Pixel ranking refers to the number of pixels between the position of your website on the Search Engine Results Page (SERP) and the top of the page. The goal is to have the lowest possible pixel position i.e. the minimum distance between the top of the page and your website position as this ensures that you are closer to the top of the page, and therefore will have better visibility on the SERP.

 

illustration_rapport_positionnement_physique.png

 

Pixel ranking from 1 to 800: The number of sites that are triggered by a keyword on the results page, between 1 and 800 pixels i.e. above the fold. The goal is to have a Pixel Ranking between 1-800 pixels as this implies that you are above the fold and therefore have the best visibility.

Pixel ranking from 800 to 1200: The number of sites that are triggered by a keyword on the results page, between 800 and 1,200 pixels i.e. below the fold.

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Why is 'The Fold' 800px?

The Myposeo platform uses a value of 800 pixels to determine the height of the fold on Mobile & Desktop.

  1. Why use the same value for different devices?
  2. Why 800 pixels?

1/ Why Use the Same Value for Different Devices?

This is related to the browser window surface: The Viewport.

On mobile phones the behaviour responds to tactile navigation, unlike on desktop which works through a window with scroll bars. 

The two can be distinguished on the basis of two factors: 

  • The physical surface of the screen 
    • The resolution of the device makes a difference to the number of physical pixels of the screen.
  • Area in CSS pixels
    • These are virtual pixels on which a device relies on to manage its display. The [Device-width] & [Device-height] settings make up the area.

 

When collecting sites’ positions on the SERPs, the Myposeo platform analyses the result pages from simulated pages corresponding to the search engine and device configurations of the selected keywords.

The distance between the top of the page and your site’s ranking, in terms of pixels, are used in the calculations and are therefore those of the viewport since it is the viewport of the devices that manages the display of the data in the browsers.

2 / The dimensions of physical pixels are not necessarily equivalent to those of CSS pixels.

Check out this exhaustive list of the sizes of most device screens on the market today. These correspond to the physical pixel and CSS dimensions. 

Between desktop and mobile (Portrait orientation ) we see that the average is around 800 pixels.

Ad Height

The height of the Paid Ad displayed on the SERP, in terms of pixels.

Page Height

The height of the results page in terms of pixels.

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