In this article we will guide you in understanding the data of your Myposeo ranking overview (simplified report).
Note: here is an article that explains how the temporalities of the custom reporting tool work.
An SEO tracking project allows you to track the organic ranking (SEO) of a site on a selection of keywords.
The tracked url corresponds to the main site of the project and the total number of your tracked corpus of keywords corresponds to all the expressions queried on the engine you have configured.
Example: You follow the expression "rapport de positionnement" on several types of engines (desktop/mobile). So, each combination corresponds to a different keyword. Below is an example of 4 different combinations.
From the collection of positions, the tool automatically calculates a whole series of indicators allowing you to obtain an overview of the visibility of your site.
This report presents the main KPIs:
- Average position:
As its name suggests, it is an average of the positions detected on all the keywords followed.
It is the number of pages positioned on the site being monitored.
It is a score of 100 to 1 (1 being the best score) illustrating the positioning performance.
In summary, it is a kind of average position weighted by the monthly search volume values of the keywords positioned.
If you want to go further in understanding this indicator, this is where you will find out more!
- Attendance Rate:
It is the percentage of keywords positioned in relation to the number of keywords followed in your project.
The formula is detailed here.
Changes (in %) are calculated for each of these indicators in relation to their value calculated for the first date of the analysis period of the report.
In our example, as explained at the beginning of this article, it is therefore compared to yesterday.
Segmentation of keywords by position ranges
This graph allows you to visualize your positions dimensioned by position ranges.
This way, you get the details of their distribution.
In this section, the analysis focuses on keyword movements relative to the first date of the configured period.
This is the number of keywords that were not present and for which a position was detected.
It is logically the opposite. The number of keywords that were positioned and are no longer positioned.
The number of keywords that have gained positions.
The number of keywords that have lost positions.
Distribution by page of results
This graph puts into perspective the number of keywords positioned per page of search engine results.
If you wish to go further in the analysis of your positioning, a multitude of indicators are calculated and are available in our customized report tool.