Brand keywords and non-brand keywords dimension

Baptiste Hottin -

This article introduces you to the functionality to:

- Easily tag brand keywords as part of an SEO monitoring project

- Proportion KPIs according to the brand keywords and the generic keywords (non-brand) of a project.

 

Indeed, it is always relevant to measure and observe your positioning on generic keywords and to compare them to brand keywords.

Here's how to configure your brand keywords:

brand-keywords.pngAccess the editing of your project > Scroll to the advanced settings step

 

Click on "Configure brand keywords" and you can then fill in differentiation criteria between your brand keywords and generic ones.

classification-rules.png 

 

Note that if several rules are applied simultaneously, the operator logic is OR.

Example: 

selection-classification-rules.png

 

If you want to update a project for which you have already configured brand keyword tags, you must allow for the fact that the default response will be to add new rules to the previous ones.

If you want to differentiate brand keywords in a different way, you must tick the following box:

check-box.png

 

Once your rules are validated, you will be redirected to the “positions” view of your project. To visualize your brand keywords, you can create a data filter like this:

brand-generic-keywords.png

 

and you will find your tagged keywords with the ® on the data table:

keywords-brand.png

  

Now let’s see how to use this functionality in your dashboards.

After having added your brand keywords tags in your monitoring project, go to the personalized report tool > edit block

Here is a simple example of the graphic evolution of a site’s weighted average position. With the KPI proportioned by brand and non-brand.

brand.png 

In the configuration of the block, add the secondary dimension "Marque" (“Brand”) and you will see the two curves.

brand-graph.png

 

Here is a graph of weighted average position based on your differentiation of brand keywords and non-brand keywords.

Position_moyenne_pond_r_e__1_.png

 

 

Don’t hesitate to consult our online support if you need any further information.

 

 

 

 

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