Google Analytics - compare traffic sources

Baptiste Hottin -

From the moment your SEO tracking project is synchronized to your Google Analytics account. The tool collects all traffic sources (referrers).

First of all: How to synchronize Myposeo and Google Analytics

Then for users with access to the custom reporting tool, it is possible to configure blocks to compare or size your KPI's Analytics by traffic source.

Here is how to create a table to size your sessions by traffic source:

=> Add a block

=> Choose an SEO monitoring project

=> Configure an analysis period

=> Choose the appropriate graphic format (in the example: Table)

=> Add the session KPI for example

=> Add the dimension "Source of traffic".

Sessions_by_referrer.gif

Here is how to configure a superimposed bar graph to compare total sessions and sessions from search engines very quickly.

NB: it is actually a question of displaying on a graph the value of the KPI (sessions) dimensioned on 1 traffic source (SEO = search engine) and comparing it with the value of the KPI as a whole.

It is therefore necessary to check the checkbox to display the value of the main dimension

Sessions_totales_vs_SEO.gif

Feel free to contact us on the support if you encounter any problems in the advanced configuration of the blocks.

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