How are the data collected?

Baptiste Hottin -

The PPC tracking tool, as its name suggests, focuses on paid results displayed in search engines.

The tool collects for the keywords of one or more domains, all the paid results detected in the SERP's. This makes it possible to retrieve the position of paid ads, their contents and the corresponding words.

The PPC tracking tool runs 6 queries per 24 hours by default. We "historize" the position of each query so that you can appreciate the variations in the position of the ads displayed in the results pages.

Note: A custom account option allows you to query the search engine up to 24 times a day. Feel free to contact us if you would like more information.

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