A keyword refers to the term or expression that you wish to track on a search engine.
A keyword can be tracked on several search engines / devices / locations. Keywords are consumed according to the number of combinations there are.
- You follow a keyword on google.fr and google.co.uk: 2 keywords are counted
- You follow a keyword on google.fr (Paris) and google.fr (Marseille): 2 keywords are counted
- you follow a keyword on desktop and mobile: 2 keywords are counted