How are keyword positions calculated in SEO tracking?

Baptiste Hottin -

The positions of keywords in the tracking are calculated in the most neutral way possible in order to simulate as best as possible the results that could see a lambda user.

Several characteristics are taken into account:

  • No search history
  • A cookie is generated on each call
  • Never a cache system
  • Always in offline mode
  • A large pool of IP addresses in many countries
  • We always ask Google. TLD, and not a precise datacenter via IP address (in order to mimic human behavior), in fact positioning on a datacenter in the US is not of interest for French research.

For this reason, it is possible that the displayed position differs from that displayed during your searches.

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