How are the clims / descents calculated?

Baptiste Hottin -

The PPC tracking tool runs 6 queries per 24 hours by default. We "historize" the position of each query so that you can appreciate the variations in the position of the ads displayed in the results pages.

Note: A custom account option allows you to query the search engine up to 24 times a day. Feel free to contact us if you would like more information

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