What are the differences between site analysis and keyword analysis?

Baptiste Hottin -

The analysis of a site allows you to monitor and discover your competitors and keywords positioned for your SEO and paid Adwords (SEA) campaigns on the French market (Google.fr).

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The analysis of a keyword allows you to know the number of results, the volume of search, the competing sites positioned on the first page or the presence of Adwords on the keywords of your choice.

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