How is the traffic estimate of a domain calculated?

Baptiste Hottin -

To estimate the traffic generated by 1 keyword, we take the click rate of the site's position on a keyword * by the search volume of the keyword.

To estimate the traffic of a domain, we add the traffic of each keyword on which the site is positioned.

Applied click rates:

Position 1: 16,9%

Position 2: 13,3%

Position 3: 11,2%

Position 4: 9,7%

Position 5: 8,6%

Position 6: 7,7%

Position 7: 6,9%

Position 8: 6,2%

Position 9: 5,6%

Position 10: 5,63%

 
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