When creating an SEO Audit project, it is important to consider whether or not you want to collect data from Universal Search Results.
We recommend that you do, because Universal Search Results tend to occupy the top of the page i.e. have the best visibility. So ideally, you would want to monitor the results that appear in these sections.
All you have to do is select the types of Universal Search Results you wish to collect data from under “Step 3” in setting up the project.
By selecting these options, the Universal Search results will be collected and included in the calculation of your search engine ranking. This will give you an accurate idea of your true ranking.