The keyword groups include all keywords of a similar nature and topic and group them together in a folder. This is done automatically and collects data and statistics on each of the keywords within the group.
The groups display the aggregate statistics which can be compared with each other so users can visualise the growth and progress of their site’s performance per group.
If you have created a new project, this data of course, takes some time to be extracted from search engines. It takes about 24 hours from the time the project has been set up, for the data to show.