What data is collected on Google Analytics?

Baptiste Hottin -

Once you have linked Google Analytics, you can select up to 8 indicators from Google Analytics. All the indicators present in Google Analytics are available in the drop-down list, they are classified by categories:

Sessions: sessions, duration of the sessions, hits, rebound rates...

E-commerce: Transaction, revenue, one-time purchase, quantity...

Users: users, new users, sessions / users... 

Objectives: objectives started, objectives achieved, objective values...

Events : Total number of events, unique events, value of the event...

The tool also offers the possibility to choose your events or objectives in a precise way.

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