Maximum Traffic

The Max Traffic indicator refers to the maximum potential traffic a site could generate on a set of keywords.

This indicator is calculated by multiplying the Search Volume and CTR of a site in Position 1.

Formula:

Search volume * CTR of site in Position 1

For Example:

On the keyword “Insurance”, let’s say my site ranks in Position 3. The keyword has a search volume of 10,000. The CTR however, of a site that ranks in Position 1 on this keyword is 15% so to calculate the Max Traffic I could generate if my site ranked in Position 1 on this keyword, the formula would be:

10,000  * 15 / 100 = 1,500 visits per month

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