How to Interpret the SERP tab

The data in this tab shows where and what kind of result is triggered per keyword. The icons displayed alongside the keyword indicate which type of result is triggered by the particular keyword. 

These icons represent Universal Search Results or Rich Snippets where the keyword triggers a result within that block or result type.


In addition to your position you can see the result type that you appear on, on a keyword.

You will be able to see the number of organic results - the number of images - videos - maps - news, whether a Knowledge graph is present or the total height of the page in pixels.

Value: These insights will show you what type of result covers most of the results page, allowing you to adapt your SEO content strategies to ensure you create content that will appear in those blocks. 

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