Are Universal Search Results Considered in the Calculation of your Ranking?

This depends on whether or not you have selected to track and extract data and results from the Universal Search Results sections on the SERPs. You can choose to track this data by selecting the specific types of results you wish to track when the project is set up.


If you do take these into account, your reported ranking number would change.

For example:

If you don’t select them, the platform will not extract this data so maybe your ranking on a keyword will be reported as number 1. But if they are taken into account, you may find that there are 3 image results ranking above you and therefore your organic ranking is actually number 4 and NOT number 1 as you thought it was.

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