Click Rate

The Click Rate refers to the rate at which a site will have users clicking through to them based on their ranking. 

This click rate is used to calculate the estimated traffic on a keyword based on its ranking and search volume.

You can configure this by clicking on the settings icon and go on step 3:

conf-click-rate.png

 

You can also edit your click rates according to your rankings, as they vary based on the industry you’re in:

click-rate.png

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