Max Traffic

An estimation of the maximum amount of traffic that a site can generate on a keyword / group of keywords. 

This indicator is internal to the tool and based on a multiplication of the search volume and click rate from the 1st position of a result.

Calculation: Click rate of position 1 * Search volume

For example :

My site is 3rd on the keyword “insurance” which has a search volume of 10,000 (10,000 users typed this keyword into the search engine every month).

The click rate of the 1st position is 15%.

So, the maximum traffic estimated is 10,000 * 15 / 100 = 1,500 visits per month while the estimated traffic would be 10,000 * 11 / 100 = 1,100 visits

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