The Estimated traffic generated by a site on a keyword, the group or the site. It is an internal indicator of the platform based on the search volume and click rate of the result in question.
Calculation: Click rate of my site's position on the keyword * Search volume
My site ranks 1st on the keyword "insurance" which has a search volume of 10,000 (10,000 users type this keyword into the search engine each month).
The click rate of the 3rd position is 11%.
So, the estimated traffic is 10,000 * 11 / 100 = 1,100 visits per month