The PPC Rank Tracking tool allows you to monitor your PPC campaign in real time. It also allows you to find key competitors and add them to your Rank Tracking campaign. You can monitor and compare their performances with your own.
1. Create a campaign in the PPC tracking tool by clicking on New > Set up campaign
Once your PPC campaign has been created, click on the “Competitors” tab
You will now be aware of competitors classified by the number of common keywords they have with you.
To compare your progress, you can also add competitors to your Rank Tracking campaign.
3. Click on the “Add” > New competitor
4. Add your competitors by using the arrows as shown below:
By doing this, the tool can monitor your campaign as well as those of your competitors. You can compare performances on keywords, ads, groups of keywords, number of landing pages.