Estimated traffic

Baptiste Hottin -

Estimate of the traffic generated by the keyword, group or site. Internal indicator of the tool based on the search volume and click rate of the result in question.

Calculation: Click rate of my site's position on the keyword * Search volume

Example: My site is 1st on the "assurance" keyword which has a search volume of 10000 (10000 users type this keyword each month). The click rate of the 3rd position is 11% So the traffic estimate is 10,000 * 11 / 100 = 1,100 visits per month.

Applied click rates :

Position 1: 16,9%

Position 2: 13,3%

Position 3: 11,2%

Position 4: 9,7%

Position 5: 8,6%

Position 6: 7,7%

Position 7: 6,9%

Position 8: 6,2%

Position 9: 5,6%

Position 10: 5,63%

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