Estimated traffic

Estimated traffic refers to the amount of traffic that is generated on a keyword, a group of keywords or on a site. It is an internal indicator on the Myposeo platform that is calculated from the search volume and click through rate of the result in question.

Calculation: CTR of my site ranked in position X on a keyword * Search Volume of Keywor

Example: 

My site is ranked in position 1 on the keyword "insurance" which has a search volume of 10,000 (10,000 users type this keyword in their search queries each month). 

The click thru rate of a site ranked in position 3 is 11% 

So the estimated traffic is (10,000 * 11) ÷100 = 1,100 visits per month.

Applied click rates :

Position 1: 16,9%

Position 2: 13,3%

Position 3: 11,2%

Position 4: 9,7%

Position 5: 8,6%

Position 6: 7,7%

Position 7: 6,9%

Position 8: 6,2%

Position 9: 5,6%

Position 10: 5,63%

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